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Virgil Abloh Doesn’t Own Off-White, But He Owns Its Trademark. Here’s What That Means.
When New Guards Group founder Marcelo Burlon approached Virgil Abloh about an opportunity to take his clothing to a higher level, the Pyrex Vision designer told the Business of Fashion he was hesitant. Working with Burlon would have given Abloh the ability to launch a new project that would steer him away from printing shirts on Champion blanks, and instead, produce luxury commodities manufactured in Italy’s finest factories. The catch, Burlon and his partners would control Abloh’s company and “take 50 percent” of its profits. After seeing Burlon’s showroom in Milan, it was a no brainer. Abloh teamed up with Burlon, Claudio Antonioli, and David Davide De Giglio, who later formed as the New Guards Group, and officially birthed Off-White in December of 2013.
Before you can tap into spring’s potential for new growth, it helps to understand that each season has its own intrinsic energy. By observing what’s going on in nature throughout the year, you can better harness the energy of each season.